We developed the idea of a 70ml concentrated beet shot to deliver the equivalent dose of dietary nitrate in order to reduce the overall liquid intake. We then took this a step further and introduced the BEET IT SPORT which contains 33% increased dietary nitrate - delivering a dose of 0.4g per shot. As this product has been designed specifically with the elite sports world in mind, it is no surprise that almost all of our professional teams and elite sportsmen and women have switched from the single strength juice. Our beet juice shots are now the preferred delivery method used by research teams to boost nitric oxide (NO) levels in the blood - we are currently working with over 90 research projects worldwide. Our SPORT shots carry the logo of Informed Choice, an organization that tests products to provide assurance that sportspeople will not fail drugs tests as a result of using them.